A key to differentiating a business is having an offering or a way of doing business that is unique to you, so you stand out from your competitors. 

Your differentiating proposition effectively says to consumers that buying from...

In this post I’m going to offer some information that I think might be quite useful to you when you’re establishing a new business or product.

You’re likely to be thinking about a name, commissioning a website and logo to lau...

Of all the IP laws, copyright is the most wide-ranging in scope and application. However, there is confusion as to whether copyright protects underlying ideas. Does it protect ideas incorporated in a piece of writing, or a fi...

When a key player in the Government’s plans to strengthen the IP framework, encourages business owners to file their own trade marks, explaining this is to help them afford trade mark registration, I wonder what’s going on.

Nowadays there is increasing awareness about the value of “intellectual property” and brands. Yet “intellectual property” is a term that alienates many people because they don’t understand what it means or how it applies to th...

Some entrepreneurs regard Intellectual Property Rights as irrelevant to what they are aiming to achieve, while others are overly mindful of IP rights, even to the point of treating them as an end in themselves.

Acquiring rights th...

What do people actually understand about Intellectual Property? Most people’s knowledge of IP law often comes from high profile cases featuring disputes between household names.

You might have read about Dyson’s dispute with ...

A lack of attention to the legal side of branding has been the cause of unnecessary setbacks for too many businesses.

There are a large number of trademark infringement lawsuits and the high-profile ones which get into the ne...

China is now the second largest economy on the planet, and has become a key market for businesses worldwide. So, securing ownership of your brand in China should be an important part of your plans. While the Chinese system of...

‘I have endeavoured in this Ghostly little book, to raise the Ghost of an Idea, which shall not put my readers out of humour with themselves, with each other, with the season, or with me. May it haunt their houses pleasantly,...

Whilst the most common use of trademarks is to legally protect brand names or logos, this is by no means the only way in which a trademark reinforces a brand.

Trademarks act to identify the source of a good or service to consu...