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Feb 19, 2024
There are lessons from the recent BBC report about a chicken shop owner in Manchester who lost a trademark dispute against Tesla.Â
Mr Ali trademarked the name âTesla Chicken & Pizzaâ in 2020. So in 2021 the IPO notified him that Tesla ...
Feb 14, 2024
Chocolate is a popular gift on Valentineâs day.
Did you know Cadburys was the first company to package âeating chocolatesâ as Valentineâs day gifts in the 1860s?
It missed the opportunity to manage competition by applying to patent or...
Feb 12, 2024
Today, Iâll let you in on a mistake I made early on in my business. It highlights an overlooked aspect of trademarks to be aware of.
When I started my law firm I hadnât worked in private practice since qualifying as a solicitor. The pr...
Feb 7, 2024
The way to secure the .com of a name youâre choosing, is to have a good process.Â
You want to keep a record of names you consider and shortlist. Otherwise, you'll get frustrated with the whole exercise.
Ensure a .com of a name that was...
Feb 5, 2024
The BBC reported on a case where Louis Vuitton opposed an application to register LV Bespoke.  Â
The case led to discussions on social media effectively arguing that famous brands that challenge a small business' use of a similar name a...
Feb 2, 2024
What is your ultimate aspiration in business? How will you achieve those aims? And how do you know when to act on information you glean on social media or via podcasts, or books? Â
People have assumptions around trademarks and names whi...
If you're an entrepreneur, you know that building a brand involves more than just launching a product or service. Â
It takes time to be a 'brand' because you need to first build widespread awareness among your target consumers that you exist. Â
If ...
Can you trademark something thatâs AI generated, is a question a designer asked me recently.
He believed it wouldnât be possible to trademark something AI generated because it wouldnât have been created by a human.
However, he was confusing copyrig...
What does it mean to provide a joined-up business design or branding service?
A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a businessâ name and visual identity.
Wh...
Nov 10, 2023
Names involve a variety of traps for the unwary. â be it the type of name that should be used, or the searches needed to establish availability.
Given that everything we do in business involves raising awareness of our name, and that...
Nov 3, 2023
This week has been hectic as we moved the Azrights website from WordPress to Kajabi.
Our redirects are not all working as expected although theyâre gradually working better so maybe it just needs time to refresh the cache. In the meanti...
Last weekâs newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that itâs us.
Symbols like the Nike swoo...
