Can you trademark something thatās AI generated, is a question a designer asked me recently.
He believed it wouldnāt be possible to trademark something AI generated because it wouldnāt have been created by a human.
However, he was confusing copyrig...
What does it mean to provide a joined-up business design or branding service?
A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a businessā name and visual identity.
Wh...
As the telephone has increasingly become redundant in my business, we no longer answer it.Ā
While we used to have a real answering service whereby someone personally answered the phone and would then send me a message to progress the call, I decided...
If youāre rebranding or embarking on a thrilling new project, or just rethinking your business and brand strategy, you may want to attend the talk Iām giving on Zoom next Friday 1st December at 1pm UK time.
Profit From Your IP -Ā Here is the link to ...
Whether you want to start a movement or to make a Ā£million+, thereās a predictable process to follow to profit from your IP and achieve your objectives.
The newsletter is short this week because Iāve been busy writing a new eBook:Ā Profit From Your I...
Names involve a variety of traps for the unwary. ā be it the type of name that should be used, or the searches needed to establish availability.
Given that everything we do in business involves raising awareness of our name, and that the goodwill ...
This week has been hectic as we moved the Azrights website from WordPress to Kajabi.
Our redirects are not all working as expected although theyāre gradually working better so maybe it just needs time to refresh the cache. In the meantime, when Azri...
Last weekās newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that itās us.
Symbols like the Nike swoo...
Understanding the legal rules around names is important because theyāre the single most valuable intellectual property asset a successful business builds. āĀ ā ā ā ā ā ā ā ā
One person who clearly didnāt understand this wasĀ Mr ...
January 1, 2021
Happy New Year. I love January, new beginnings, fresh starts and all that, donāt you? For reasons that will become apparent Iāve decided to call this episodeĀ Stop Assuming Your Customer is A Big Sophisticated Brand
As Iāve set my in...
Genericity is a problem that no brand wants, however much people may think it must be flattering for Google that people use its brand name as a verb. Saying will āgoogleā something or that are āgooglingā something is damaging to Googleās trademark.
...
Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use āThink Differentā and Big Mac in the EU.
The reason the marks were lost is that the companies were unable to ...
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