When I first started in business, I copied the way trademark work is priced in the industry.

I don’t think it’s very effective. For example, as you quote a price per ‘class’, you have to let prospects know how many classes they need to get started. ...

My vision of the A-Z of IP rights under one roof changed when it became commonplace.

As I’d witnessed small businesses suffer due to their own, and their branding advisers’ lack of understanding of IP my vision became one of changing the way busines...

When I started in business 20 years ago, I really didn’t understand the concept of niching.

I believed I was niche enough in opting to be an intellectual property law firm, rather than a general business and commercial law firm.

Indeed, I chose the...

As we head towards 2024 I’d like to share with you how I set my objectives for the coming year, because I think it might be useful to you.

A few months ago I read Tara Swart’s book, The Source, and was inspired to reassess my goals for my life and b...

Can you trademark something that’s AI generated, is a question a designer asked me recently.

He believed it wouldn’t be possible to trademark something AI generated because it wouldn’t have been created by a human.

However, he was confusing copyrig...

What does it mean to provide a joined-up business design or branding service?

A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a business’ name and visual identity.

Wh...

As the telephone has increasingly become redundant in my business, we no longer answer it. 

While we used to have a real answering service whereby someone personally answered the phone and would then send me a message to progress the call, I decided...

If you’re rebranding or embarking on a thrilling new project, or just rethinking your business and brand strategy, you may want to attend the talk I’m giving on Zoom next Friday 1st December at 1pm UK time.

Profit From Your IP - Here is the link to ...

Whether you want to start a movement or to make a £million+, there’s a predictable process to follow to profit from your IP and achieve your objectives.

The newsletter is short this week because I’ve been busy writing a new eBook: Profit From Your I...

This week has been hectic as we moved the Azrights website from WordPress to Kajabi.

Our redirects are not all working as expected although they’re gradually working better so maybe it just needs time to refresh the cache. In the meantime, when Azri...

Last week’s newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us.

Symbols like the Nike swoo...