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Plain packaging, lessons to learn from the (possibly) coming tobacco identity crisis
October 26, 2012

I recently enjoyed a debate with an economic consultant friend of mine on the implications of plain packaging for cigarettes. As an occasional smoker myself, I was very interested in what proposals to restrict branding...

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Can You Trademark A Colour? Cadbury Secures The Rights To The Colour Purple
November 8, 2012

Last month Cadbury managed to secure a trademark for its signature purple colour after a lengthy battle with Nestle. The outcome means that Cadbury now has the exclusive rights to use its own distinctive colour on its...

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What Businesses Can Learn About Branding from ‘The Importance of Being Earnest’
November 16, 2012

Classic pieces of literature are often classics for a reason, and whilst some of them may have been written hundreds of years ago, the wisdom they can impart is extremely relevant even now. So with this in mind, what can we...

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Trademark Infringement- M&S vs. Interflora
November 22, 2012

Yesterday the IPKat wrote about an interim judgment handed down by the Court of Appeal in the dispute between Interflora and M&S. The case revolves around the question of whether competitors should be able...

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Don’t Be Alarmed By Fake Facebook Copyright Notice
November 27, 2012

Have you seen this message circulating around on Facebook recently?

 

Facebook has consistently been plagued by privacy and copyright concerns and this is not the first message of its kind to have gone viral in this way....

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What should your social media strategy be for multiple brands?
November 29, 2012

It is well known that social media can be an important and powerful marketing platform for businesses of all sizes, but what do you do if you have multiple brands, such as different products and services? As a small business...

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Why you shouldn’t overlook the law when branding
December 6, 2012

A lack of attention to the legal side of branding has been the cause of unnecessary setbacks for too many businesses.

There are a large number of trademark infringement lawsuits and the high-profile ones which get into the news...

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Branding For Success
December 10, 2012

I presented this presentation at Triumphant Event’s one day ‘Make it BIG in 2013’ event on November 24. For those who missed it, here is a transcript of my speech along with the accompanying slides.

 

To...

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Trade mark registration and brand extension in China
December 11, 2012

China is now the second largest economy on the planet, and has become a key market for businesses worldwide. So, securing ownership of your brand in China should be an important part of your plans. While the Chinese...

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Copyright Protection: How to Manage Copyright in an Unregulated Space
December 19, 2012

‘I have endeavoured in this Ghostly little book, to raise the Ghost of an Idea, which shall not put my readers out of humour with themselves, with each other, with the season, or with me. May it haunt their houses...

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How To Secure An Unusual Trademark
January 3, 2013

Whilst the most common use of trademarks is to legally protect brand names or logos, this is by no means the only way in which a trademark reinforces a brand.

Trademarks act to identify the source of a good or service to...

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Your Brand and Your Domain Name
January 18, 2013

Choosing names that say what your business does on the tin may not be the best approach to choosing domain names online, despite it being an approach many businesses have adopted in the past.

Often, it seems like a good idea to...

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