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Olympic Brand Sponsorship Race- Why is McDonald’s Underperforming?
August 6, 2012

The Olympics is a time of sport, athleticism, and competition. However, it is not just athletes who are competing, but the brands sponsoring the event are also involved in their own brand race. Whilst many are tuning in to see...

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Will Olympic Brand Protection Cost Michael Phelps His Medals?
August 24, 2012

Olympic swimmer Michael Phelps, famous for being the most decorated Olympian of all time, may be getting attention for all the wrong reasons recently. He appears to have landed himself in trouble with the International Olympics...

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Trade mark searching: A glimpse into the future?
September 4, 2012

 Trade mark registration is the way to own a brand name, and regular readers will likely appreciate the importance of taking steps to ensure their brands are available, and securing them early on when launching new...

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Legally Branded Book Launch Speech by Shireen Smith – Branding and Intellectual Property in the Internet age
September 13, 2012

 

Shireen Smith’s  speech was delivered at the launch party of the Legally Branded book which was held at the British Library on 11 September.

I wrote the book Legally Branded because I believe every business...

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George Hadwick’s IP Rap – The Legally Branded Book Launch
September 13, 2012

Legally Branded was released at our successful launch party at the British Library on 11 September. The night was a blur of activity, filled with networking the chance to take part in an IP quiz, in order to learn something...

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Protecting Your Intellectual Property- What is the value?
October 23, 2012

What do people actually understand about Intellectual Property? Most people’s knowledge of IP law often comes from high profile cases featuring disputes between household names.

You might have read about Dyson’s...

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Plain packaging, lessons to learn from the (possibly) coming tobacco identity crisis
October 26, 2012

I recently enjoyed a debate with an economic consultant friend of mine on the implications of plain packaging for cigarettes. As an occasional smoker myself, I was very interested in what proposals to restrict branding...

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Can You Trademark A Colour? Cadbury Secures The Rights To The Colour Purple
November 8, 2012

Last month Cadbury managed to secure a trademark for its signature purple colour after a lengthy battle with Nestle. The outcome means that Cadbury now has the exclusive rights to use its own distinctive colour on its...

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What Businesses Can Learn About Branding from ‘The Importance of Being Earnest’
November 16, 2012

Classic pieces of literature are often classics for a reason, and whilst some of them may have been written hundreds of years ago, the wisdom they can impart is extremely relevant even now. So with this in mind, what can we...

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Trademark Infringement- M&S vs. Interflora
November 22, 2012

Yesterday the IPKat wrote about an interim judgment handed down by the Court of Appeal in the dispute between Interflora and M&S. The case revolves around the question of whether competitors should be able...

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Don’t Be Alarmed By Fake Facebook Copyright Notice
November 27, 2012

Have you seen this message circulating around on Facebook recently?

 

Facebook has consistently been plagued by privacy and copyright concerns and this is not the first message of its kind to have gone viral in this way....

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What should your social media strategy be for multiple brands?
November 29, 2012

It is well known that social media can be an important and powerful marketing platform for businesses of all sizes, but what do you do if you have multiple brands, such as different products and services? As a small business...

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