How to protect your brand when you rebrand

Our recent brand refresh has involved a new logo, tagline and completely new brand colours.

As we had to get new website designs, social media profiles, letterheads, brochure,...

Websites are absolutely essential to modern marketing.  Some industries are particularly reliant on them, for example travel and hotel businesses, who face fierce competition when their customers can quickly type a...

This summer we rebranded Azrights by changing our logo, tagline and brand colours.

In a separate blog Rebranding: Legal issues you can’t afford to ignore I explained the steps we have taken to protect...

To mark global entrepreneurship week, we are dedicating two blog posts to start-ups that are thinking big. This first one will cover patents and trade secrets and the second will be on trademarks and copyright.

A...

In this second blog post for ambitious start-ups during global entrepreneurship week, I focus on names, copyright and designs, as well as know how.

In the first blog post, What is Intellectual Property? A Guide for Start...

I’ll start with the basics and explain what franchising and licensing mean, and then it will be much easier to understand the difference between the two. However, there is widespread confusion about an aspect of...

The Great British Bake Off isn’t just clever when it comes to cakes. By protecting its IP, it has been able to secure a fortune in licensing.

The other day I met someone who told me that she had been advised that it is...

‘A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is’ Scott Cook, co-founder of Intuit

Internet technologies have made it possible for ordinary people...

A Christmas Carol by Charles Dickens was an immediate success when it was first published selling 6,000 copies. Yet, as mentioned in my blog Copyright Protection: How to manage copyright in an unregulated space ...

There has been a significant push in recent years to address the issue of IP rights being infringed online. Following several changes in the law, and a number of landmark decisions, progress is being made to help rights...

With the Internet continuing to develop at a significant rate, media and IP law often struggle to keep up with the advancements.

To get an insight into future developments in the digital world during 2015, the Guardian has...

Good news for UK business this month. The UK is ranked as the most entrepreneurial country in Europe and the world’s second most innovative country.

The Global Entrepreneurship Index measures start-up progress in the...