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Naming your start-up: tips for lasting success
July 18, 2014

Naming your start-upThe notion that the main consideration when choosing a new brand name is its availability as a .com domain is widespread. What is less well known is that you may not be free to use your chosen domain name if the name would...

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Strict sanctions for failing to comply with latest distance selling regulations
August 1, 2014

If you sell online, then you’ll want to make sure you comply with new rules introduced by the latest consumer regulations. Businesses need to be aware of their impact, so they can update terms and procedures...

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Start up
October 14, 2014

It can be difficult when you start up to know how to spend your resources. Keeping a tight rein on expenses is essential in the early days, but it’s equally important not to neglect important issues like intellectual...

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Rebranding: Legal issues you can’t afford to ignore
October 20, 2014


How to protect your brand when you rebrand

Our recent brand refresh has involved a new logo, tagline and completely new brand colours.

As we had to get new website designs, social media profiles, letterheads, brochure,...

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Take control of your website, before you lose it
November 5, 2014

Websites are absolutely essential to modern marketing.  Some industries are particularly reliant on them, for example travel and hotel businesses, who face fierce competition when their customers can quickly type a...

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Rebranding: When and why should you consider it?
November 14, 2014

This summer we rebranded Azrights by changing our logo, tagline and brand colours.

In a separate blog Rebranding: Legal issues you can’t afford to ignore I explained the steps we have taken to protect...

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What is Intellectual Property? A Guide for Start Ups (part 1 of 2)
November 17, 2014

To mark global entrepreneurship week, we are dedicating two blog posts to start-ups that are thinking big. This first one will cover patents and trade secrets and the second will be on trademarks and copyright.

A...

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What is Intellectual Property? A Guide for Start Ups (Part 2 of 2)
November 25, 2014

In this second blog post for ambitious start-ups during global entrepreneurship week, I focus on names, copyright and designs, as well as know how.

In the first blog post, What is Intellectual Property? A Guide for Start...

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Licensing And Franchising, What Is The Difference And Does It Matter?
December 1, 2014

I’ll start with the basics and explain what franchising and licensing mean, and then it will be much easier to understand the difference between the two. However, there is widespread confusion about an aspect of...

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Protection Of Television Formats – The Great British Bake Off
December 10, 2014

The Great British Bake Off isn’t just clever when it comes to cakes. By protecting its IP, it has been able to secure a fortune in licensing.

The other day I met someone who told me that she had been advised that it is...

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Ways To Build Your Brand On Social Media Without Risking Your Reputation
December 12, 2014

‘A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is’ Scott Cook, co-founder of Intuit

Internet technologies have made it possible for ordinary people...

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What Does Copyright Cover?
December 15, 2014

A Christmas Carol by Charles Dickens was an immediate success when it was first published selling 6,000 copies. Yet, as mentioned in my blog Copyright Protection: How to manage copyright in an unregulated space ...

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