You may be one of the eight million or so viewers who have already seen the John Lewis 2017 Christmas television advertisement  – Moz the Monster, featuring a lovable monster who hides under a child’s bed. If...

In the lead up to the Christmas and new year season, most of us are accustomed to seeing television advertisements featuring well-known actors and personalities endorsing a range of luxury products such as perfumes and...

A very recent decision of the EU General Court highlights the potential power of marks which enjoy a reputation even if the claimant in this particular case suffered a temporary setback before the Court.

A normal registered...

A recent decision of the EU General Court highlights the potential dangers of adopting brands which mimic the “look and feel” of famous brands without using the same word mark or primary device feature.

In this...

If your inbox is anything like mine, it will be full of emails about GDPR – news updates, invitations to training events, webinars and more.  That’s not surprising given that GDPR represents one of the biggest...

While every agency understands how to use the creative process to create a brand name, few understand the legal implications of choosing one name over another.

Turning an idea into a business involves creating intangible elements...

These days, any of us can be a blogger. All you need is somewhere to post your content, and an interesting angle on life – be it sports, politics, travel, food, music, you name it – you can blog your perspective on...

In my previous post, I looked at the issue of protecting your blog content and identity. This blog briefly looks at some of the issues concerning the inclusion of other people’s materials in your content.

As I mentioned in...

Back in 1987 when I joined Reuters as a relatively junior lawyer, one of my first assignments was to audit the company’s data processing activities. I spent a few months visiting senior managers’ offices around...

Every organisation is affected by Europe’s new General Data Protection Regulation or GDPR as it’s known.  I’m sure you’ve heard plenty about it.

GDPR represents one of the biggest shake ups in the...

In yesterday’s post What Not To Do When It Comes To GDPR I outlined the confusion that the GDPR laws have spawned.  Understanding why the GDPR rules were introduced, and what they are aiming to achieve will help...

In  Why GDPR? I explained what the General Data Protection Regulations are aiming to achieve because understanding its underlying principles and rationale is key to protecting data appropriately in the new regulatory...