Whatever the reason for hiring consultants it is important to ensure that the terms on which you engage them are appropriate and will be effective.

• Even if nothing is signe...

When you sell goods or services online, you need ecommerce terms and conditions to govern your contractual relationship with buyers, and comply with website law. It is important to have the ecommerce terms carefully craft...

Outsourcing agreements are becoming more widespread as more and more work is done remotely. For example, the design, development and maintenance of websites and IT systems is often now outsourced.

The main issues which s...

If a customer searches for your business or for goods and services you sell, it is important that your website comes up in the top listings on Google at least for some of the search terms they use.

Ensuring that your bus...

A shareholders’ agreement is a way for those who have a stake in a business to agree terms between them to control how a company is to be run.

The agreements might cover:

• How shares can be issued and transferred
• How ...

Sponsorship can be an excellent promotional tool for the sponsor, and provide essential funding for a project. However, balancing the interests of both parties is a complex exercise.

• Some recipients may want the deal t...

Website terms and conditions explain to visitors how they may use your website, and aim to limit your liability arising from the material you publish. These are not to be confused with ecommerce terms, which govern the te...

There are two drivers of brand asset strength: uniqueness and fame.

For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it.

A brand is about a lot more than just about how it looks. “Brand” can be an important business tool if used well.

Yet “brand” and “branding” are terms that mystify many business owners. Even those who go through a branding

The book Visual Hammer – Nail your Brand into the Mind with the Emotional Power of a Visual by Laura Ries captured my imagination when I read it back in 2013.

I immediately saw the power that a visual hammer would offer a brand,

There is a saying, reportedly Chinese in origin: May you live in interesting times. This is said ironically and almost as a curse because ‘uninteresting times’, of peace and tranquillity, are more life-enhancing than interesti

Trademarks can be one of the most significant of IP rights as a recent case involving the band Wishbone Ash  demonstrates.

The band was popular in the 1970s, and as often happens with bands, members came and went, so that ev...