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Branding is essentially about clarifying who you are, what do you do and what differentiates you. It’s about...

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

Asking yourself the question ‘what business am I really in’ is well worth doing periodically –...

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

I totally get that the logo must be used in a consistent way (because, for example, you’d risk losing your...

Patents Explanation

A patent is a monopoly right granted by the state to stop others from making, using or selling your invention without permission.

• Patents protect the way things work, what they do, how they do it, what...

What Is Copyright?

Copyright is crucial to modern businesses. It protects image, text, video, audio, software and a whole host of other material. Copyright helps you control the sharing of your products and to stop...

Trademarks, trade marks or trade-marks are names, signs, logos, taglines, designs or expressions you use in business, such as names and logos, which protect the value in your growing business. It is important to own the...

Designs are potentially one of the most valuable intellectual property assets a business owns. Design can be crucial to a product’s mass appeal – just think of the iPod or Dyson vacuum cleaner.

• ...

The law of confidentiality protects your ideas and trade secrets provided you take appropriate steps to safeguard the secrecy of the information.

• The law can protect your information and knowhow.
• To gain IP protection,...

We understand the value to businesses of their data. High quality datasets are increasingly important in consumer and research applications, and often entail considerable investment.

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Licensing intellectual property enables you to retain ownership of your Intellectual Property while permitting others to make some use of it.

The nature of the licensing agreement needed depends on the IP you are...

Every company needs an IP Strategy because intellectual property is one of the most valuable assets a business generates. Yet IP can be expensive to protect, and difficult to know how best to manage.

• An IP audit would...

Branding is important to business. Trademarks are just one element in brand protection. Domain names are also key to an online brand, and copyright and design rights are also relevant ways in which brand elements are...