Licensing and franchising are effective ways to take your business to the next level.
Businesses in the UK that are thinking about whether to franchise their business have the option to use a simpler, cheaper approach to...
Your brand name should be a “barrier to entry” – protecting you against the threats that competitors potentially present. Just as patenting an invention gives you a monopoly right over your invention and acts...
If you’re considering a rebrand or are setting up a new venture start by taking this post on board as it could help you avoid many mistakes people commonly make.
That’s because society hasn’t yet caught up...
To discuss trade mark use let’s start by taking a couple of steps back to understand a bit more about trade marks.
Trade marks are the way to protect your ‘brand”. This word is overused to mean almost whatever...
Intellectual Property (IP) is part and parcel of business, yet it abounds with misconceptions. For example, it’s not generally appreciated that protecting IP starts by understanding how to choose effective names, address questions of brand...
Last week I mentioned that Tesco lost the benefit of its million-pound marketing spend because it used the Clubcard name instead of a stronger name like Tescocard. If you missed it you can read it on the Azrights blog A million-pound mistake?...
As a law firm owner I regularly hear about the problems businesses experience around IP.
While their individual circumstances vary hugely, the IP mistakes they make are common and easily avoidable.
The reason these IP mistakes are widespread is...
Tesco probably didn’t initially realise the wider ramifications of using the Clubcard name, so may have been satisfied with its advertising agency.
However, clients who are initially satisfied with a service can later become dissatisfied...
Tesco made a big mistake when it launched its innovative loyalty card scheme under a name it could not own. The company tried in vain to register Clubcard as a trademark.
Unless a business has intellectual property protecting its innovation,...
Are you starting a new project? Or rebranding? Or growing your business to sell?
Do you:
I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are:
EITHER:
An Azrights client: OR
An agency or...
Business Terms (or Terms of Business) govern the contractual relationship between you and your customers.
When selling your goods or services it’s important to use terms of business specifically drafted to...
Get started today before this once in a lifetime opportunity expires.