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Zumba: Anatomy Of A Successful Brand
February 22, 2019

Zumba is a dance fitness program that has taken the world by storm.

It has become many people’s favoured way of getting fit with as many as 14 million taking weekly Zumba classes, meaning that it has become one of the...

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Is a Brand Intellectual Property? Definition of Brand and Intellectual Property
March 1, 2019

People often ask the question, what is a brand, or what is intellectual property, and is a brand intellectual property. Before I answer that question let’s look at what the terms mean.

A good starting point to understanding...

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Branding and Intellectual Property – Why You Should Begin With the End in Mind
March 29, 2019

“Begin With the End in Mind.” as Stephen Covey put it in the 7 habits of highly effective people.

It’s worth taking the time to consider what you ultimately value in life. What really matters to you, and...

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Branding: The Value Of Working Out Purpose
April 5, 2019

Last week I mentioned how I had found my purpose after committing to think about it by regularly revisiting the question.

Branding and Intellectual Property – Why You Should Begin With the End in Mind

This took...

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How to Establish Your Brand
March 22, 2019

When starting a business, you need to think about how to establish your brand.

Your brand is what drives your business, a set of promises and assurances that customers should think of when they see or hear your name. It is...

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Tips for Bloggers on How to Protect IP
April 12, 2019

These days, any of us can be a blogger. All you need is somewhere to post your content, and an interesting angle on life – be it sports, politics, travel, food, music, you name it – you can blog your perspective on...

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How to Blog Safely and Avoid Infringement of Intellectual Property
April 19, 2019

In my previous post, I looked at the issue of protecting your blog content and identity. This blog briefly looks at some of the issues concerning the inclusion of other people’s materials in your content.

As I mentioned in...

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International Trade Marks
April 25, 2019

Trade marks are your “badge of origin”, and serve to identify your products and services.  Without trade marks, it would be impossible to find the products and services we like and to avoid those we don’t....

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Does Copyright Protect Names?
May 19, 2019

Copyright is a wide-ranging subject, and relevant to many creative and non-creative industries.  

It is arguably the most universally relevant IP right, covering written materials, music, art, logos, and computer...

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Trade Names or Business Names as Trademarks

May 25, 2019

Quin & Donnelly was a well-known and successful fashion design partnership in Ireland which was founded more than 30 years ago when the pair were fashion students.

Their collections had been...

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When Does a Start Up Need to Register a Trademark?
June 2, 2019

Every time you create a product, service, or business, you need a brand identity for it. Without a doubt, the most important element of most brands is the name.

The law protects names through trademarks, not copyright.  

...
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Opposition to a UK Trade Mark
June 9, 2019

People often ring us up when they receive a note of threatened opposition to their trade mark application so I thought it might be useful to give an overview of the UK Intellectual Property Office’s opposition process.

The...

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