Choosing a logo for your brand is a critical aspect of business marketing and is as important as choosing a name for your goods and services. A recent article by The Next Web, reports about an interesting discovery about Airb...

Brand identity is an essential component of any business. Put simply, the name of your brand is the first point of communication for your business to your target market. It is a vehicle for the associations related to your p...

Design registraion is an important way in which to protect the unique shapes or surface designs that a company’s designers produce. Generally, there is no requirement to prove novelty in order to register a design. It is onl...

Trademark Infringement by Costco – the largest US warehouse club chain, was ruled by a Manhattan federal judge recently. Costco has allegedly sold counterfeit diamond engagement rings using the luxury retailer Tiffany’s name...

A copyright lawsuit involving the world-famous “Happy Birthday” song has ended following a ruling this week. The dispute about the famous song has been finally resolved a BBC Article reports. Watner/Chappell Music will no lo...

Rule of thumb for photo copyright is that photographers own copyright in any photo taken by them. A copyright lawsuit was filed in San Fransico, USA last week to determine ownership of copyright in a selfie taken by a monkey...

Intellectual property (IP) costs should be taken into account in the business plan. Few entrepreneurs know exactly which rights relate to their business and even fewer know how much it will cost to protect them. The cost of IP ...

For companies, brand planning is an important aspect in brand execution. As far as we know, the best brands are also the best planned brands including the legal side. In a recent turn of events Lindt, the Swiss chocolatier, has...

IP Lawyer Shireen Smith is delivering a presentation on How to expand your e-commerce website globally.

A comprehensive programme for business owners, business development managers on driving traffic to your website, increasi...

\Brand and trademark establishment is of central importance to any successful business. Maintaining a brand’s image is essential, and using trademark law to protect business reputation is an important component of that. One ...

Digital IP Lawyer Shireen Smith is delivering a talk on how to tackle some of biggest misconceptions and mistakes when creating intellectual property and how to avoid them and add value to your work.

The breakfast talk will b...

We successfully celebrated IP lawyer Shireen Smith’s book launch on Tuesday, 13 October. The book reached number one in the Amazon Kindle charts for intellectual property, and is in the top three at the time of writing.Here is...