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Trademark Registration – Likelihood of Confusion
August 13, 2018

If you’ve ever received a notice from the trademark registry notifying you that someone else is applying to register a similar mark to yours, or that there is already a registered trade mark similar to the one you’re applying t...

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What is Intellectual Property and What You Need to Know About It
October 2, 2018

When you’re starting any new venture it’s a good idea to ask yourself some searching questions. Why are you in business? Or why are you planning to start one? What’s the motivation driving it? Are you aiming to make it big? Wou...

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Branding Basics – What We Can Learn From Oscar Wilde’s ‘The Importance of Being Earnest’
January 18, 2019

The literature classics have become classics because although they were written many years ago, they impart a timeless wisdom that remains relevant even in today’s society. 

So there are lessons we can take away from them. Le...

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Logo Design Protection Using Trademark, Design and Copyright
January 26, 2019

Using Trademark, Design and Copyright are all ways to protect logos.

The subject isn’t well understood, yet it’s worth paying attention to this to protect your business.

To understand the available legal protections for logo...

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Zumba: Anatomy Of A Successful Brand
February 22, 2019

Zumba is a dance fitness program that has taken the world by storm.

It has become many people’s favoured way of getting fit with as many as 14 million taking weekly Zumba classes, meaning that it has become one of the bigges...

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Is a Brand Intellectual Property? Definition of Brand and Intellectual Property
March 1, 2019

People often ask the question, what is a brand, or what is intellectual property, and is a brand intellectual property. Before I answer that question let’s look at what the terms mean.

A good starting point to understanding what...

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Branding and Intellectual Property – Why You Should Begin With the End in Mind
March 29, 2019

“Begin With the End in Mind.” as Stephen Covey put it in the 7 habits of highly effective people.

It’s worth taking the time to consider what you ultimately value in life. What really matters to you, and what you hope it all ad...

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How to Establish Your Brand
March 22, 2019

When starting a business, you need to think about how to establish your brand.

Your brand is what drives your business, a set of promises and assurances that customers should think of when they see or hear your name. It...

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International Trade Marks
April 25, 2019

Trade marks are your “badge of origin”, and serve to identify your products and services.  Without trade marks, it would be impossible to find the products and services we like and to avoid those we don’t. So, trade marks are to...

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Does Copyright Protect Names?
May 19, 2019

Copyright is a wide-ranging subject, and relevant to many creative and non-creative industries.  

It is arguably the most universally relevant IP right, covering written materials, music, art, logos, and computer programs, to nam...

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Trade Names or Business Names as Trademarks

May 25, 2019

Quin & Donnelly was a well-known and successful fashion design partnership in Ireland which was founded more than 30 years ago when the pair were fashion students.

Their collections had been sold for more than 15 years by retailers i...

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When Does a Start Up Need to Register a Trademark?
June 2, 2019

Every time you create a product, service, or business, you need a brand identity for it. Without a doubt, the most important element of most brands is the name.

The law protects names through trademarks, not copyright.  

It is n...

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