There’s a very simple action you should take to protect your customer list.

Judging by the list of steps I found on the search engines, the action I have in mind isn’t well known.

This is what the search engine suggested.

1. Understand your obligat...

Today is the day after the General Election in the UK, and Labour has won.

One of the missions of this Government is to make the UK one of the fastest-growing major economies within 5 years. If that turns to reality and you hope to surf the wave of ...

Designing a business correctly involves understanding how intellectual property impacts it.

Far better to get rounded advice early on so you take the right steps to appropriately protect the business, than to reach decisions alone and then seek out ...

Today’s podcast interview is with Tom Gardner, a serial entrepreneur, who formerly worked at McKinsey.

During the interview, we discuss the various ways in which he tackled business design in several business ventures he’s initiated.

I found this e...

Visual identifiers are signs that ensure our brands are noticed, remembered, and bought. 

In a competitive market it is important to differentiate our business to stand out from competitors. However, I would argue that it’s not appropriate to materi...

Someone asked about the dispute between Apple Corp and Apple Computers which reminds me of an aspect of names to mention.

While names may be shared provided two businesses are in non-overlapping industries, Apple was problematic from the outset. It ...

A start-up wonders why they’ve received a ‘cease and desist’ letter from Hugo Boss. Surely, they can't stop us using the word ‘boss’ they say?

Well yes they can. 

It may be an ordinary word but Hugo Boss used it first in the fashion business.

Ther...

Names that are distinctive in not describing the product or service are always the best choice from a legal perspective.

So, I wondered how a sandwich outlet like Subway managed to come up with such a distinctive name.

The business was founded in 1...

People often wonder why register a trademark.

They assume they automatically get the rights to use their name, so surely trademark registration is just a nicety that needn’t concern them till they're established?

It’s a cost people don’t want to in...

Reuters reports that Amazon has lost its appeal in a case involving the ‘targeting’ of UK shoppers.

In deciding that Amazon was targeting UK shoppers, the UK Supreme Court ruled that Amazon was infringing the trademark rights of Lifestyle Equities C...

Actions like trademarking a colour or piece of music are not for every type of business.

They’re difficult to achieve. You can’t just apply to register them like you do with a name or logo. Instead, you need to first become known through a colour or...

Monzo’s ‘hot coral’ coloured bankcards are so strikingly different in the staid world of banking, that I’m sure they get some customers purely because of their cards!

It can be very powerful for a company to have a colour that is synonymous with its...