Intellectual Property (IP) has an image problem. This may be why its relevance to branding is often misunderstood. If you want to create a winning brand name or are embarking on a branding exercise focus on the intersection be...
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The First Costly Mistake People Make When Branding their Big Idea or Rebranding Their Business
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January 12, 2020
Eureka! You have hit on an idea that you believe is a spectacular business idea.
Or you have joined the league of inventors with one breathtaking invention of your own. You can hardly wait to launch it and let everybody know ...
The Second Costly Mistake People Make When Branding or Rebranding
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January 18, 2020
The Second Costly Mistake people make is to assume βbrandβ means a logo or other visual design.
Due to the widespread confusion about branding: what it is, and what you need to do to get a brand, people tend to start by getti...
