The social web is having a profound impact on society, revolutionizing the way in which brands are cultivated and protected online. At Azrights, we understand social media law, its attraction for consumers and its potential fo...
The owners of registered trademarks have exclusive rights to use their mark in trade. So, there is a potential trademark infringement where:
The Uniform Domain-Name Dispute-Resolution Policy (UDRP) is an international process for the resolution of domain name disputes which addresses the problems of cybersquatting and domain name disputes.
I recently wrote an extensive piece Brand Strategy Why Every Business Needs One on my personal blog.
Brand strategy is one of the most important issues to deal with if you want to create a business that grows in brand value a...
This is a question I used to wonder about. Deep down I believed ‘brand’ and ‘branding’ to be essentially a surface, cosmetic exercise.
As for ‘personal branding’ the activity had connotations of people learning to be false an...
As Steve Jobs noted, design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
Designing your business brand, methodology or process is therefore about a ...
In the lead up to the Christmas and new year season, most of us are accustomed to seeing television advertisements featuring well-known actors and personalities endorsing a range of luxury products such as perfumes and watche...
IP is quite straightforward when you understand the fundamentals. Get them right in your business and you can build the business on solid foundations long term.
I suggest you start by reviewing what intellectual property mea...
Licensing and franchising are effective ways to take your business to the next level.
Businesses in the UK that are thinking about whether to franchise their business have the option to use a simpler, cheaper approach to ach...
Your brand name should be a “barrier to entry” – protecting you against the threats that competitors potentially present. Just as patenting an invention gives you a monopoly right over your invention and acts as a barrier to e...
If you’re considering a rebrand or are setting up a new venture start by taking this post on board as it could help you avoid many mistakes people commonly make.
That’s because society hasn’t yet caught up with the huge chan...
To discuss trade mark use let’s start by taking a couple of steps back to understand a bit more about trade marks.
Trade marks are the way to protect your ‘brand”. This word is overused to mean almost whatever a writer wants i...
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